The Letterhead Paper
You might think it is an easier decision to choose the type of paper you are going to use for your letterhead. Well think again because your paper choice is actually an integral part of the overall image your company projects. Remember that the paper quality is the background of the letterhead itself. You have to start and end with it. If you want to add color on your letterhead, using colored paper is an easier and less expensive way of doing it. But if your focus is on the color scheme of the printed design, then you might consider simply using a plain white paper for it.
It all depends on how the paper type will complement with the ink colors. If you want to emphasize your blue logo, you would not want to use colored paper of the same shade. The ink colors and the design itself have to look good on your chosen paper.
That is why you have to consult the paper company regarding the different grades, color, and quality of the paper to see what options you have. If you want, you can also ask them if they can provide matching paper for your envelope and business card to build up consistency and recognition for your company. Some suppliers have a wide array of paper type but most others only have the basics.
All paper companies probably have the 20lb/24lb white woven bond paper which has a smooth finish, and without any texture at all. This is best use if your letterhead design is enough to create the impression you want to achieve. For a crisper appearance and better contrast, you might also want to consider the more expensive 20lb/24lb white 25% cotton rag bond.
You can also use laid bond papers either in plain white or color. Its soft and subtle texture that adds depth to the paper conveys a professional and serious image perfect for companies that mean business.
Linen paper, also available in white and color projects the air of elegance and sophistication with fine linen texture embossed on it. This type of paper is great for companies that offer products and services catering to the society class.
Recycled fiber provides a smoother finish that has visible fibers on it which already serve as its unique and edgy design. It is the perfect look for your letterhead if you are dealing with the more playful and laidback crowd.
These are just a few of the more common types of paper available in almost all paper companies in the market. There are tons of other specialty papers offered by some of the leading suppliers you might want to check them out by yourself so that you can decide whether it is the right thing for your letterhead. It is advisable to bring along your graphic artist as you conduct your meeting with the suppliers to help you decide on what paper fits the letterhead design and layout. Of course, the budget is always a consideration and that is one of the reasons why the paper type requires equal attention with the letterhead design itself.